Web Server Optimization - ROI For Web-Based Application Infrastructure

We hear repeatedly how the Internet is still expanding by leaps and bounds, with millions of new web pages being added daily, and thousands of new surfers logging into the 'Net for the first time. What is not always understood, however, is that the majority of these new visitors are not from North America, where fast access via DSL or cable is often available.

Instead, they are logging in from Southeast Asia, or various parts of Europe where wide bandwidth technology is still in its infancy. Consequently if the web merchant is looking to bite into the international market, he or she should make sure his site is not cluttered with frames, graphics, animation or just plain bloated code.

Below are some of the standard methods for achieving maximum return on investment for a web-based application infrastructure. Of course, some ROI factors, like customer loyalty, are not quantifiable, but factors like server optimization are, and can lead you to methods for improving customer loyalty.

Ways to Optimize Your Web Server: 

1 - Trim the Code. Look for duplicate tags, fonts, etc.

2 - View the site through different PCs and browsers.

3 - Remove unneeded graphics and reduce large graphics.

4 - The first thing that too many people do when they begin to design a web site is to create an enormous code-bloated graphic or series of graphics. If you don't neeed to have multicolored aniumations with stereophonic sound, then don't buy that kind of software.

5 - Increase your knowledge of HTML and save money and time on expensive web design programs.

It has been said that "The best measure of success is the end user's experience." Therefore, monitoring the end-user response time of web-based applications is essential.

The metrics for this kind of monitoring will differ from company to company, but essentially, you need to monitor where and why a visitor leaves your site. For example, If you're hosting a store site, the number of sales is more important than the number of visitors.

If you aren't getting enough visitors, then you need to find new methods to promote your site.

And remember: Measuring a web site's success can be crucial when CIOs are forced to defend e-business spending!

By: Roy Troxel

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